You have old photo albums with pictures that are beginning to fade or lose their colour and a ton of old movies that are difficult to play. You are at risk of losing these images for ever.

Relying solely on social media to keep your memories safe? Think again. A single hack or account deletion could wipe out all your treasured moments and a heap of reels forever.

Ever lost a memory stick, SD card or found an old computer's hard drive inaccessible? Storing digital copies of your documents, photos, and videos can lead to unexpected losses.

Storing special cards, kids' creations, and family memorabilia in boxes not only makes them hard to access but also exposes them to damage from moisture, pests, or decay.

Using multiple storage spots for your digital memories? This can lead to confusion and disorganisation, making it hard to find your favorite moments and overwhelming for others because of an excess of unsorted media.

Capturing family stories is always on your to-do list, nestled between ‘learn to fly’ and ‘master quantum physics’. Consequently, these stories remain locked in people's heads, at risk of being lost forever with their last breath.